His first step was to remove the lackluster airen, a neutral white grape, often destined for distillation into Spanish brandy. Inspired by other famous field blends of the world, he planted tempranillo, syrah, cabernet sauvignon, petit verdot, malbec, and merlot with the idea of making an estate wine from a single terruño.
Rather than produce a vino de autor, a term suggesting wine is a work of art to be sold at the highest price (as is common in the region), Martúe decided to produce high-quality wines at price points appropriate for everyday drinking. Fausto’s goal was to bring value to top-quality wines from the La Mancha region and make them accessible for all to enjoy. It’s an extension of his cultivated, good-natured personality and love for his region’s gastronomic history.
The vineyards around the hacienda Campo Martuela were planted in 1990, followed by the El Casar vineyard ten years later, bringing the estate to 81ha of low-yielding vineyards. The first Martúe estate wine was produced in 2001, and the team set out on a path to increase quality with each vintage. Finally, as a recognition for their hard work, Martúe’s vineyard obtained the appellation of DO Pago Campo de La Guardia in 2009, classifying it as one of Spain’s most unique, top single-vineyards.
Attaining the DO Pago Campo de La Guardia brought Martúe into a group of like-minded winemakers working in unique terruños in the most remote parts of Spain, outside of the more established and well-known wine regions. As of 2022, there are 20 Vinos de Pago sharing the common goals of producing excellent wines, raising the quality of the winemaking standards, and encouraging the economic growth of their regions.